Redmi is now a sub-brand of Xiaomi

Tell me, you call it Xiaomi or Redmi? Both are the same right? Well not now, Xiaomi has finally decided to make the Redmi series its sub-brand. Yeah, it’s nothing new, just like Oppo launched its new sub-brand Realme. Xiaomi is now adding another sub-brand Redmi in their sub-brands lists along with the Poco.

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Recently Xiaomi’s CEO, Lei Jun, stated on Weibo that a new Redmi device is coming along in January which will reveal the new Redmi sub-brand’s logo. Also, he replied to a user’s comment on which they stated the reason behind this new sub-brand. He said that our Redmi series is known for its best price/performance ratio smartphones which are sold on big e-commerce sites. While we’re building the Mi-series for all mid to high-end range smartphones.

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Source-Tech Burner.